Cisco(NASDAQ:CSCO) has added live TV and mobile video capabilities to its Videoscape architecture by integrating the Video Delivery Platform from Apalya Technologies Private Limited. This capability was demonstrated at the Cisco Video Summit in New Delhi, which is an annual event for the company’s customers and partners in the cable and broadcast sectors.
To demonstrate Cisco’s commitment to delivering best-of-breed solutions to multi-system operators (MSOs) in India, who operate multiple cable or direct-broadcast satellite television systems, Cisco has also made an investment in Apalya. This investment was done along with existing investors IDGVI (IDG Ventures India), IUVP (Indo-US Venture Partners) and Qualcomm.
“Video is a key priority for Cisco, and we have been investing in innovative technologies to enhance the delivery of quality video content across platforms. We are excited to work together with Apalya to drive innovation in the intersection of Mobility and TV Video delivery,” said Vish Iyer, Director, SP Video Architecture, Asia-Pacific, Japan and Greater China, Cisco.
With the uptake of 3G services in the country and the introduction of 4G services, the demand for data and video, on mobile, is growing significantly. According to the Cisco Visual Networking Index (VNI), global mobile data traffic will grow 13-fold from 2012 to 2017, reaching 11.2 exabytes per month in 2017, and mobile video will represent 66% of all mobile data traffic. In India, video is expected to be 40% of mobile data traffic by 2016, up from 15% at the end of 2011.